LTV & CAC

Code snippets

curl "https://api.oanor.com/marketing-api/v1/ltv" \
  -H "x-oanor-key: oanor_test_..."

await fetch("https://api.oanor.com/marketing-api/v1/ltv", {
  headers: { "x-oanor-key": "oanor_test_..." }
});

$ch = curl_init("https://api.oanor.com/marketing-api/v1/ltv");
curl_setopt($ch, CURLOPT_HTTPHEADER, ["x-oanor-key: oanor_test_..."]);
curl_setopt($ch, CURLOPT_RETURNTRANSFER, true);
$out = curl_exec($ch);

import requests
requests.get(
    "https://api.oanor.com/marketing-api/v1/ltv",
    headers={"x-oanor-key": "oanor_test_..."}
)

Example response

A real response from this endpoint, captured by the latest health check.

{
    "data": {
        "cac": 50,
        "note": "LTV = AOV × frequency × lifespan × margin. A healthy LTV:CAC ratio is around 3 or higher.",
        "inputs": {
            "gross_margin": 0.6,
            "lifespan_years": 3,
            "purchase_frequency": 4,
            "average_order_value": 50
        },
        "annual_value": 120,
        "ltv_cac_ratio": 7.2,
        "cac_payback_months": 5,
        "customer_lifetime_value": 360
    },
    "meta": {
        "timestamp": "2026-06-04T18:38:15.404Z",
        "request_id": "15b84371-f9ae-4f1d-a475-beeeab3ceee7"
    },
    "status": "ok",
    "message": "LTV & CAC",
    "success": true
}